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Hyundai has announced plans to introduce a supercar-inspired Sonata Turbo at the SEMA Motor Show.

The exterior modifications use "influences from the Brabus Mercedes CLS Rocket sport coupe," said Hyundai in a statement. Details include 20-inch staggered three-piece wheels, matte pearl white paint and carbon-fiber components including grille, interior trim, side mirrors and rear diffuser. "To complete the design, fabricators will incorporate LED foglights into the bumper from the Porsche 911 Turbo," said Hyundai.

The interior will be inspired by the Ferrari F430. There will be a strategically placed stitched leather throughout and carbon fiber trim accents. Those strapped into the leather driver’s seat will take pleasure in performance upgrades including turbo and intake enhancements, and a quad tip dual exhaust.

Hoping to build some hype around the new 2011 Sonata 2.0-liter Turbo before it arrives in showrooms later this year, Hyundai has teamed up with RIDES and 0-60 magazines to trick out the 274-horsepower-strong saloon for the SEMA show, which will take place in Las Vegas this November.




Press Release

RIDES & 0-60 MAGAZINES ROLL TO SEMA IN PEARLY HYUNDAI SONATA TURBO

Supercar-Inspired Sonata Turbo to Make SEMA Debut in Hyundai Booth

FOUNTAIN VALLEY, Calif., 09/30/2010

To build excitement around the recently launched 2011 Sonata Turbo, Hyundai Motor America teamed up with RIDES and 0-60 magazines to trick out one of the first turbos off the assembly line of its Alabama plant for a debut at this year's SEMA show. Inspired by Ferrari, Mercedes and Porsche, the modified Sonata 2.0T will feature performance parts from leading aftermarket companies and custom fabrication work from RIDES' and 0-60's team of expert builders.

"The Sonata Turbo is an ideal platform for us to bridge the worlds of performance, aesthetics, luxury, technology and style," said Ben Harris, executive publisher, RIDES and 0-60 magazines. "The design we've chosen will accentuate the car's lines and style, using influences from exotic supercars."

The vehicle's exterior modifications will be modest and tasteful, using influences from the four-door Brabus Mercedes CLS Rocket sport coupe to broaden and draw attention to the vehicle's body lines from the factory. Key elements consist of 20-inch concave monobloc wheels, matte pearl white paint and a slew of carbon fiber components including the roof, grill, interior trim, side mirrors and rear diffuser. To complete the design, fabricators will incorporate custom LED fog lights into the bumper.

Inspiration for the sporty interior design came from the Ferrari F430, with strategically placed stitched leather throughout and carbon fiber trim accents. Those strapped into the leather driver's seat will take pleasure in performance upgrades including turbo and intake enhancements, and a quad tip dual exhaust.

The Sonata Turbo will be shown in the Hyundai Booth between November 2-5, 2010 (Booth #24387), among other vehicles from Hyundai Motor America. Outside of SEMA, the 2011 Sonata Turbo will be arriving in dealer showrooms later this year, with 274 hp and 269 lb-ft of torque.

RIDES MAGAZINE
RIDES is the premiere urban automotive enthusiast magazine and represents the worlds of "Street, Speed, Sound and Style." Bridging the worlds between enthusiast and consumer magazines, RIDES captures the essence of today's automotive lifestyle. From the hottest cars, trucks and customizations to celebrity cars, the ultimate in high-end performance, old school classics, new car reviews and the latest trends, if it represents the best in automotive, it's in RIDES. RIDES is published by Harris Publications, one of the country¹s largest special interest enthusiast publishers with over 70 different titles, including such young men's magazines as XXL, 0-60 and Antenna.

0-60 MAGAZINE
0-60 is a new generation of car magazine for today's performance enthusiasts who are looking for the latest in speed, power and fast cars. 0-60 fills the void between mainstream and enthusiast titles, connecting the reader with the latest in everything performance related. From the aftermarket to the OEMs, 0-60 looks at the cars, products, and go-fast bits that help create a bold, aggressive driving experience. 0-60 is published by Harris Publications, one of the country¹s largest special interest publishers with over 70 different titles, including such young men's magazines as XXL, RIDES

ARK Performance will unveil the ARK Hyundai Genesis Coupe program at this year's SEMA show.

ARK Performance, one of Korea's leading tuners, will be upgrading nearly every component of its Track Time Attack Genesis Coupe for this year's SEMA show, boosting the output of the 3.8-liter V6 from 306 horsepower to 450+ ponies through the help of new internals, an APG supercharger and a host of breathing mods.

The ARK Track Time Attack Genesis Coupe will get new con rods, supercharger with intercooler, hi-flow intake valve and an ECU tune. It will also get a new exhaust with dual downpipes. To reign in this monster are big ol' Brembo brakes and a modified suspension setup including front and rear sway bars, front strut and power bracing.

Exterior trim will include front and rear dams, new fenders and a wing from ARK. Inside the Genesis Coupe, SEMA showgoes will see an iPad mounted in a custom integration kit; an Infinity sound system; racing harnesses; a Sparco steering wheel; and and Bride Zeta 3 "hyper-red" seats.




Press Release

ARK PERFORMANCE TO UNVEIL PERFORMANCE PARTS FOR HYUNDAI GENESIS COUPE AT SEMA SHOW 2010

ARK Track Time Attack Genesis Coupe 3.8L to be Featured in Hyundai Booth

FOUNTAIN VALLEY, Calif., Sept. 23, 2010 – To enhance the tunability of its most dynamic performance car ever, Hyundai has teamed with ARK Performance Inc. to develop custom parts for the Hyundai Genesis Coupe. These high-performance parts will debut on the ARK Track Time Attack Genesis Coupe 3.8L show car at SEMA 2010. The Genesis Coupe from ARK is designed for enthusiasts looking for quality performance products and inspiration for their own modifications. All of the ARK Performance parts designed for the Genesis Coupe are production ready and will soon be available for enthusiasts everywhere.

"At ARK Performance we strive to produce superior aftermarket products for vehicles enthusiasts love to tune, and our performance parts for the Genesis Coupe accomplish just that," said Ted Lee, owner, ARK Performance Inc. "The Hyundai Genesis Coupe is the ideal car for enthusiasts with its strong performance characteristics and dynamic design. The ARK Track Time Attack Genesis Coupe SEMA car demonstrates the ways tuners can improve the performance of their own Genesis Coupe."

The ARK Hyundai Genesis Coupe will showcase engine, interior, exterior, brake, wheel and suspension modifications. Among the initial performance targets, ARK is striving for 450- horsepower with engine modifications to Genesis Coupe's already powerful 306-horsepower, DOHC 3.8-liter V6 engine. As an added feature the ARK Genesis Coupe's paint scheme will be designed and completed in collaboration with artists from Hyundai's North American Design Center in Irvine, Calif.

"The performance parts from ARK will allow enthusiasts to further personalize our latest 3.8 R-Spec Genesis Coupe model," said Michael Deitz, manager, Product Planning, Hyundai Motor America. "The modifications made by ARK are what SEMA is all about and why we offer the R-Spec model as the ultimate upgradeable, affordable, rear-wheel drive performance platform."

Powertrain components ARK plans to customize include:
Mahle Performance Ring Set 3.8L Lambda
Brian Crower Connecting Rods – Pro Series with ARP2000
APG KOREA 3.8 Supercharger Kit
HKS M45XL Spark Plugs
APG KOREA Intercooler
APG KOREA Intercooler Piping
APG KOREA Oil Cooler
ARK True Dual GRIP Exhaust System
ARK 3-1 Dual headers
ARK Dual Downpipes
ARK Testpipes
ARK Hi Flow Intake
ARK Carbon Fiber Cooling Plate
APG KOREA ECU
Blow Off Valve
Camshafts
ARK Lightweight SC Pulley

To the brakes, wheels, tires and suspension ARK plans to customize the following:
Brakes
Brembo Big Brake System
Stainless Steel Brake Lines
DBA Drilled Slotted Rotors
Endless Brake Pads

Transmission
Clutchmaster Stage 4 Kit with Lighten Steel Chromoly Flywheel

Wheels and tires
VOLK TE37 SL (Super Lights) – Mackin Industries
Toyo Tires
Kics Lug Nuts
Kics Wheel Spacers

Suspension
ARK DTP Coilovers System
ARK Front Sway Bar
ARK Rear Sway Bar
ARK Front Strut Bar
Cusco Front Pillow Ball Mount
Cusco Front Adj. Control Arms
Cusco Front Lower Power Brace
Cusco Rear Member Power Brace

Interior upgrades include:
Apple iPad Integration Kit
Apple iPad Custom Bezel
Infinity Sound System
Blitz Guages – Provided by Driveline Motoring
Bride Zeta 3 Hyper Red Seats - Provided by Driveline Motoring
Additional Bride Fabric - Provided by Driveline Motoring
Takada Short Harness - Provided by Driveline Motoring
Shift boot - Provided by Driveline Motoring
ARK Racing Pedals
ARK 6-point Chromoly Roll Cage
Sparco Champion Edition Steering Wheel - Provided by Driveline Motoring
NRG Black Carbon Ring Quick Release - Provided by Driveline Motoring
NRG Steering Wheel Short Hub - Provided by Driveline Motoring
Sparco Seat Rails - Provided by Driveline Motoring

ARK Performance will also make moderate exterior modifications to the Genesis Coupe, including:

ARK SFX Front Bumper
ARK SFX Rear Bumper
ARK SFX Wide Front Fenders
ARK SFX Wide Rear Fender
ARK SFX Side Skirts
ARK CFX v2 Carbon Hood
ARK CFX v2 Carbon Grille
ARK Rear Diffuser
Voltex Type 1S 1480mm CF Wing - Provided By Driveline Motoring
Custom Color – Beyond Bodyshop
Graphics and Decals - JsDesigns

ARK PERFORMANCE INC.
The goal of ARK Performance Inc. is to become a leader in providing superior aftermarket solutions for a variety of vehicles. Showcasing our excellence through product demonstrations, ARK Performance currently leads the way in the automotive aftermarket. ARK Performance Inc. was founded fifteen years ago, and is now one of the largest manufacturing facilities in the Republic of Korea. Our primary objectives are to produce superior quality OEM and aftermarket automotive parts, while developing applications to contribute to the advancement of the automotive community.

ARK has steadily achieved an increased market share. Our company has broadened its product line into performance exhaust systems, suspension, and CNC machined products that are currently being distributed to North America, the Middle East, and Asia. ARK Performance has received high marks for quality manufacturing, which is demonstrated by our ISO9001 and QS9000 certifications. This is the result of using the latest cutting-edge technology, and ultimately producing superior products. As our slogan suggests, the quality of our products directly contributes to the overall quality of performance. ARK Performance will continue to maintain its stance as a leader in quality, providing a satisfying experience for our customers.

HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.