Monday, December 27, 2010
Labels: 2011, Lincoln, Luxurious Sports Sedan, sports car
Saturday, September 4, 2010
2011 Lincoln MKX Button-free Controls: The 2011 Lincoln MKX will be the first production vehicle to dispense with traditional pushbuttons, knobs and switches for audio and climate controls. These have been replaced by touch-sensitive pads that respond not to pressure but to the proximity of a finger swipe - which disturbs a minute electrical field, which triggers the operation of whatever function the driver wishes to engage - such as adjusting fan speed or the stereo's volume. It is not necessary to actually touch or push on the panel, as you'd do on a microwave, for example.Jaguar debuted a similar system last year in the 2010 XF sedan, but only for a few functions, such as opening the glovebox. The Lincoln system is much more comprehensive and dispenses with most of the old-style buttons and switches one used to find all over the dash - replacing them with a smooth, ultra-modern looking surface that's also easier to keep clean since there aren't small crevices for dirt and dust to work their way into.
The only potential downside is the likely high cost to repair/replace the touch pads and associated electronics should they malfunction down the road - when the car is no longer under warranty.

Labels: Lincoln
Saturday, June 19, 2010
Lincoln has created a new aftersales offer in the effort to become more appealing to buyers. The American company announced that it will offer free scheduled maintenance for customers who purchase or lease new 2010 or 2011 model year Lincoln vehicles this summer.
Lincoln announced a promotion starting Friday that offers free scheduled maintenance for three years or 45,000 miles. The incentive runs through Sept. 7.
The strategy works well as it helps the dealership build a relationship with the customer, builds confidence in the brand, and isn't as likely to chip away at residuals and resale value the way that higher sustained cash-back incentives would.
Press Release
LINCOLN OFFERS CUSTOMERS free scheduled maintenance on NEW vehicles PURCHASED THIS SUMMER
- Lincoln to cover all scheduled maintenance for three years or 45,000 miles for all customers who purchase or lease a new Lincoln between today and Sept. 7
- Free scheduled maintenance Lincoln program includes all oil changes, tire rotations, routine inspections as well as the replacement of wear items including wiper blades and brake linings
- Lincoln continues to gain traction: Lincoln cracked the top 10 among all brands in the new J.D. Power and Associates Initial Quality Study; U.S. sales are up by 11 percent year-to-date
Lincoln's U.S. customer program, which begins today and runs through Sept. 7, covers oil changes, tire rotations, vehicle inspections, engine belts and hoses for three years or 45,000 miles as well as wear items, including brake pads and wiper blades*, which normally are not covered by a vehicle warranty.
"Our commitment is to further grow the Lincoln brand and offer our luxury customers the premium experience they deserve and expect," said Ken Czubay, Ford Motor Company's vice president of U.S. Marketing, Sales and Service. "Our free scheduled maintenance offer marks only the first step in our plans to further upgrade the Lincoln experience."
The road ahead
Lincoln will expand its brand lineup with seven all-new or significantly refreshed vehicles in the next four years as part of an aggressive growth plan focused on standout product design, class-leading technology and new powertrains – all aimed at competing with Cadillac and Lexus in North America.
Lincoln will be led by expanded product development and marketing, sales and service teams to support the brand's growth plan and ensure it has a strong cadence of distinct products that are well positioned in the market. Plans for Lincoln include:
- Lincoln's first-ever C-segment vehicle
- New Lincoln-exclusive powertrains, including an all-new V-6 engine and advanced fuel-efficient transmissions
- EcoBoost™ engines available in all Lincolns – from the Navigator full-size SUV to the new C-segment Lincoln
- Fuel economy leadership with each new vehicle – leading to Lincoln emerging as the most fuel-efficient luxury lineup on the market
- More useful technology and features than any other competitor – with a special focus on comfort and convenience. New advanced features include: fully retractable glass roofs; adaptive computer-controlled suspensions; electronic, push-button gear-selectors; active noise control; and exclusive MyLincoln Touch™ driver connect technology
Strong foundation
The future of Lincoln is building from a strong base that includes the all-new flagship MKS large sedan, the all-new MKT seven-passenger crossover and a significantly refreshed MKZ mid-size sedan – all now in showrooms.
The hybrid version of the MKZ will reach showrooms later this year and has been EPA-certified as the most fuel-efficient luxury sedan on the market, delivering 41 mpg in the city and 36 mpg on the highway.
Also arriving in dealerships later this year is the significantly refreshed 2011 MKX crossover, the first vehicle to feature MyLincoln Touch driver connect technology.
The aim is to deliver each new Lincoln with segment-leading quality.
On Thursday, J.D. Power and Associates released its 2010 Initial Quality Study that showed Lincoln moved into the top 10 among all automotive brands in the U.S. Lincoln moved to the eighth position, up from the 26th spot a year ago – the largest jump of any brand.
The J.D. Power and Associates 2010 Initial Quality Study is based on responses from more than 82,000 new 2010 model-year vehicle owners after they have driven their new vehicles for three months. It measures problems per 100 vehicles and was based on November through February registrations.
Earlier this year, Lincoln placed second behind Porsche in the 2010 J.D. Power and Associates Vehicle Dependability Study, ahead of several luxury brands, including Lexus, Mercedes, Acura and Cadillac. This study examines long-term durability of vehicles sold in the U.S.
Labels: Lincoln
Friday, May 14, 2010










Labels: 2011, Lincoln, Luxurious Sports Sedan, Sports Car










Labels: 2011, Lincoln, Luxurious Sports Sedan, Sports Car
Saturday, April 3, 2010
Labels: Lincoln
Wednesday, March 31, 2010

Ford’s Lincoln brand revealed its first hybrid—the new mid-size 2011 Lincoln MKZ Hybrid—during the press preview to the New York International Auto Show. Lincoln’s premium hybrid is expected to deliver at least 41 mpg US (5.7 L/100km) in the city when it goes on sale this fall.
Lincoln MKZ Hybrid. The combined gasoline engine and electric motor provide 191 net horsepower (142 kW). The pure electric mode on the Lincoln MKZ Hybrid extends to 47 mph (76 km/h). The 2011 MKZ Hybrid also offers a new implementation of FOrd’s SmartGauge with EcoGuide. The interactive technology provides real-time information to help drivers maximize fuel efficiency, and coaches drivers on how to optimize hybrid performance.
These are the SmartGauge with EcoGuide known as the successful interactive technology provides real-time information to help drivers maximize fuel efficiency but also the Lincoln SYNC (Lincoln-exclusive voice-activated communications and entertainment system), 10-way power passenger seat, power driver memory seat settings, heated and cooled front seats, genuine wood trim, reverse sensing system, keyless entry keypad, easy fuel capless fuel-filter, personal safety system, MyKey, integrated spotter mirrors and acoustic laminated windshield.
The PRs at Ford have also prepared an impressive list of standard features and technologies on the 2011 Lincoln MKZ Hybrid, which are either not offered on the Lexus HS 250h or are available only at an extra cost.
via:carscoop












Press Release
FUEL-EFFICIENT LUXURY SEDAN IN AMERICA
- New 2011 Lincoln MKZ Hybrid expected to be most fuel-efficient
luxury sedan in America
- Lincoln MKZ Hybrid takes SmartGaugeTM with EcoGuide to
next level, offering drivers enhanced positive feedback on long-term
fuel efficiency and driving performance
- More standard luxury, technologies and segment-exclusive safety
features in the new Lincoln MKZ Hybrid help it top its nearest
competitor, the 2010 Lexus HS 250h
NEW YORK, March 31, 2010 - Lincoln today introduces its first hybrid -
the new 2011 Lincoln MKZ Hybrid - a premium midsize car poised to be the
most fuel-efficient luxury sedan in America.
Ford Motor Company - America's largest domestic hybrid seller - is
further broadening its aggressive electrification plan and second generation
of hybrid technology with the new Lincoln MKZ Hybrid. The vehicle is
revealed today at the New York International Auto Show.
"Lincoln's hallmarks are design, technology and comfort. Now, Lincoln
also delivers the best fuel efficiency of any luxury sedan in America," said
Mark Fields, Ford's president of The Americas.
Lincoln's first-ever hybrid is expected to deliver at least 41 miles per
gallon in the city when it goes on sale this fall.
The new premium midsize sedan hybrid joins Ford Motor Company's growing
lineup of hybrids, including the Ford Fusion Hybrid - 2010 North American
Car of the Year and America's most fuel-efficient sedan - plus the Ford
Escape Hybrid and Mercury Milan and Mariner Hybrids.
Introduction of the new Lincoln MKZ Hybrid also complements Ford's
aggressive global electrification plan. Ford is introducing five new
electrified vehicles by 2013. They include the Transit Connect Electric in
late 2010, the Focus Electric in 2011, a next-generation hybrid electric
vehicle and a plug-in hybrid electric vehicle (PHEV) in 2012, followed by
another next-generation hybrid electric vehicle in 2013.
The Lincoln MKZ Hybrid's projected fuel economy tops its nearest
competitor - the 2010 Lexus HS 250h - by 6 mpg. It also trumps the Lexus
with room for one more passenger and more standard luxury and
segment-exclusive safety features.
"Today's luxury customers do not want to make sacrifices. Lincoln has
found a way to deliver a luxury sedan with the comforts they expect, the
technology they want and the environmental responsibility society demands,"
said Derrick Kuzak, Ford's group vice president, Global Product Development.
The 2011 Lincoln MKZ Hybrid uses Ford's second-generation hybrid
technology - the 2.5-liter Atkinson-cycle I-4 hybrid engine, named one of
Ward's 2010 "10 Best Engines."
The system combines the best attributes of the gasoline engine and
electric battery-driven motors to deliver optimal performance and fuel
economy.
Industry-leading fuel economy comes without sacrificing power. The
combined gasoline engine and electric motor provide 191 net horsepower.
Plus, the pure electric mode on the Lincoln MKZ Hybrid extends to 47 mph -
compared with the Lexus HS 250h battery-only mode, which reaches just 25
mph.
More standard luxury
The 2011 Lincoln MKZ Hybrid comes standard with features and technologies
that are either not offered on the Lexus HS 250h or are available only at an
extra cost. They include:
- SmartGauge with EcoGuide - Ford's highly successful interactive
technology provides real-time information to help drivers maximize fuel
efficiency, and coaches drivers on how to optimize hybrid performance.
Lincoln takes SmartGauge to the next level of engagement by giving
drivers enhanced positive feedback on long-term fuel efficiency and
driving performance through the "growth" of virtual small flowers on the
system's right-most screen. Lincoln's white flowers, inspired by apple
blossoms, remain permanently unless long-term fuel economy is reset.
- Lincoln SYNC® - The Lincoln-exclusive voice-activated communications
and entertainment system provides an omnipresent link to contacts and
information. In addition to Bluetooth® phone, audible text and MP3
player capabilities, Lincoln customers also can access Vehicle Health
Report and 911 AssistTM.
- 10-Way Power Passenger Seat - This seat is designed to accommodate a
diverse group of passengers. Memory functions enable passengers to
fine-tune and recall their positions.
- Power Driver Memory Seat Settings - The driver seat memory feature
helps ensure personal seating preferences anytime, with the touch of a
button.
- Heated and Cooled Front Seats - This uniquely engineered system
delivers exceptional heating and cooling comfort.
- Genuine Wood Trim - In addition to their exquisite appearance, the
Swirl Walnut and Olive Ash wood trims offered in the Lincoln MKZ Hybrid
are eco-friendly as well. The veneers come from well-managed forests, as
defined by strict environmental, social and economic standards, and from
other rigorously controlled sources.
- Reverse Sensing System - This system senses what drivers might not
see behind them and relays an audible alert if objects are near, which
increases in frequency the closer a driver gets.
- Keyless Entry Keypad - This Lincoln-exclusive feature provides
secure entry at a driver's fingertips. A personal combination holds a
memory for driver preferences. So if an owner is out for a run and
doesn't want to take the keys along, the vehicle can be opened with the
touch of a few buttons.
- Easy Fuel® Capless Fuel-Filler - This Lincoln-exclusive feature uses
an integrated spring-loaded flapper door to eliminate the need for a
fuel tank screw cap. That means no more fumbling to remove and tighten
the cap and less fuel odor on a driver's hands at the pump.
- Personal Safety SystemTM - A Lincoln-exclusive suite of
seven protection technologies works together as a system to help protect
vehicle occupants. The system includes dual-stage front air bags and an
occupant classification system to sense whether the passenger seat is
occupied. It tailors - or suppresses - air bag deployment to help
provide an appropriate level of protection. It also features the Ford
Belt-Minder® system to remind front-seat occupants to buckle up.
- MyKeyTM - This Lincoln-exclusive feature allows parents
to program a key to limit speed and audio volume to encourage teens to
drive safer and improve fuel efficiency. It also encourages seat belt
usage, provides earlier low-fuel warnings, and can be programmed to
sound chimes at 45, 55 and 65 mph.
- Integrated Spotter Mirrors - The traditional side-view mirrors are
designed with a secondary convex spotter mirror in the top outer corner,
which provides a view of the driver's blind spot. When traffic enters
the driver's blind spot on either side of the vehicle, it is visible in
the secondary convex mirror, alerting the driver of obstacles.
- Acoustic Laminated Windshield - This windshield features a layer of
sound-absorbent vinyl sandwiched between two sheets of glass, which
enhances interior quietness.
The Lincoln MKZ Hybrid also includes standard Bridge of Weir leather
seats. The world-renowned luxury leather from Scotland is unembossed,
allowing the natural beauty and character of the grain to shine through. The
leather is milled for up to 12 hours to ensure a soft hand, and Bridge of
Weir uses a chromium-free tanning process, which makes it easier to recycle.
Labels: American, Hybrid, Lincoln, New York Auto Show





