Friday, December 31, 2010
BAIC (Beijing Automotive Industry Holding Corp.) is allegedly making a bid to acquire Italian design company Pininfarina, which has been on the market for a few months now.
BAIC formerly brought the tooling, powertrain technology and intellectual property associated with the outgoing Saab 9-3. The Chinese car manufacture is developing new models centred on the 9-3 that it plans to sell under the Beijing Auto brand name, and Pininfarina is apparently caught up in the design of that car.
According to Chinese auto-media, a nameless BAIC executive reportedly returned from Italy, where he spoke with Pininfarina about the firm’s joint venture on a bespoke adaptation of the Saab 9-3 that would premier at the 2011 Beijing motor show.
Other potential bidders include Anhui Jiangling, Mahindra and Baja, Brilliance Auto and Magna International.
BAIC formerly brought the tooling, powertrain technology and intellectual property associated with the outgoing Saab 9-3. The Chinese car manufacture is developing new models centred on the 9-3 that it plans to sell under the Beijing Auto brand name, and Pininfarina is apparently caught up in the design of that car.
According to Chinese auto-media, a nameless BAIC executive reportedly returned from Italy, where he spoke with Pininfarina about the firm’s joint venture on a bespoke adaptation of the Saab 9-3 that would premier at the 2011 Beijing motor show.
Other potential bidders include Anhui Jiangling, Mahindra and Baja, Brilliance Auto and Magna International.