Monday, June 28, 2010
2010 Jaguar XJ
How do you update an icon without losing the iconic look - and the buyers who revere the icon?
The first toe in the proverbial water was last year's XF - which replaced the very traditional-looking "Old School" S-Type mid-sized sedan. It was a n extremely risky move. Would Jaguar purists object - and abandon the marque? And even more importantly, would Lexus, BMW and Mercedes buyers like the new XF enough to cross shop? The Motor Gods smiled upon Jaguar. Current Jaguar owners did not curl their lips at the XF's sportier, younger-looking (but still "Jaguar") silhouette. And potential prospects who hadn't even considered a Jag in years were showing definite interest.
The 2010 XJ completes Jaguar's model lineup makeover - offering buyers similarly updated cosmetics in a larger, even more opulent package.The 2010 XJ combines traditional British elegance - including Satin Em veneer trim panels, foot rests and drop-down wood-paneled trays for the backseat occupants - with the very latest in high-end telematics (hard drive-based navigation system, Buetooth wireless, 1200 watt Bowers & Wilkens stereo with 14 speakers) for the Total Jaguar Experience.
A 385 hp 5.0 liter V-8 is standard but buyers may upgrade to the supercharged version of the XJ - which ups the underhood ante to 470 hp. An extended wheelbase XJL offers backseat occupants more legroom than most luxury cars provide for front seat occupants.
The first toe in the proverbial water was last year's XF - which replaced the very traditional-looking "Old School" S-Type mid-sized sedan. It was a n extremely risky move. Would Jaguar purists object - and abandon the marque? And even more importantly, would Lexus, BMW and Mercedes buyers like the new XF enough to cross shop? The Motor Gods smiled upon Jaguar. Current Jaguar owners did not curl their lips at the XF's sportier, younger-looking (but still "Jaguar") silhouette. And potential prospects who hadn't even considered a Jag in years were showing definite interest.
The 2010 XJ completes Jaguar's model lineup makeover - offering buyers similarly updated cosmetics in a larger, even more opulent package.The 2010 XJ combines traditional British elegance - including Satin Em veneer trim panels, foot rests and drop-down wood-paneled trays for the backseat occupants - with the very latest in high-end telematics (hard drive-based navigation system, Buetooth wireless, 1200 watt Bowers & Wilkens stereo with 14 speakers) for the Total Jaguar Experience.
A 385 hp 5.0 liter V-8 is standard but buyers may upgrade to the supercharged version of the XJ - which ups the underhood ante to 470 hp. An extended wheelbase XJL offers backseat occupants more legroom than most luxury cars provide for front seat occupants.