Tuesday, June 3, 2008
In the year since Mercedes-Benz launched the new C-Class into the market on March 31, 2007, more than 300,000 customers have purchased either a sedan or wagon variant of the new model.
“The sedan got off to an excellent start, and since its premiere at dealerships at the end of last year, the new C-Class station wagon has also been enjoying high popularity,” said Dr. Klaus Maier, Executive Vice President Sales and Marketing Mercedes-Benz.
As expected, the C-Class’ largest market is Germany which accounts for 25% of total sales, followed by the U.S., UK, Italy and South Africa. A total of 290,000 C-Class sedans have been sold worldwide since market launch in the spring of 2007, and 25,000 customers have taken delivery of a new C-Class station wagon since that model variant was introduced in December 07.
In terms of powertrains, about one-third of the sedan model’s customers worldwide have opted for the C220 CDI (diesel), while 20% have purchased a C200 Kompressor (petrol). The C220 CDI is also the vehicle of choice for around half of the station wagon model’s customers. 75% of all C-Class station wagons sold around the world are diesel engine versions.